Gamification: how to turn work into a game

When the usual models of staff training are tested, the ways to raise the corporate spirit are exhausted, you need to look for new formats. To teach, study and inspire the team for new achievements in advanced companies now adopted. Literally.

The complex word “gamification” imperceptibly and firmly entered our lives. We do not notice how with excitement we collect coupons in a hypermarket to buy a “very necessary” tenth pan on them. How we score points and get gold statuses in taxi applications.

“That our life? A game!”The classic was unlikely to suggest that in the first quarter of the 21st century, his phrase will become a model of the world. The game penetrates into many spheres of our lives. Even in such serious ones as a business, where, it would seem, definitely not before entertainment. But it is through game mechanisms that new knowledge and skills are best absorbed, the business coach Anastasia Shemonaeva is convinced.

“Gamification is sometimes aimed at external processes – as a rule, interaction with customers, customers. And there is a gamification of internal processes that can be built, changed, developed through a particular game format, ”the expert explains.

But there is something that unites both directions – this is interest. It is thanks to him that the games attract the attention of both customers and employees. Interest is “seasoned” with excitement, benefit and desire to become a winner.

“Any process will get bored sooner or later,” says Anastasia Shemonaeva. – Fatigue accumulates. Even regular staff training does not help. Suppose a certain company for many years has been successfully working classical business training. But gradually managers and

HR managers begin to notice that people apply for training, and do not reach the training. And all because motivation and emotional involvement disappear. The company begins to look for new ways to cheer up the team. And then game instruments come to the rescue “.

From quest to business sympties

But what the success of the game is made of? It necessarily contains an element of competitiveness. From childhood, we have known the desire to win, win, go around the points, become the first, score the ball into the enemy gates.

“In the process of the game, interest in the topic is growing, the desire to gain new knowledge. A person comes to taste because a good game is fascinating,-the business trainer is sure. – She helps not only to achieve the goal, but also to find out her capabilities. It is important for us to praise ourselves-this is what a good fellow I am, made such a tricky move, scored so many glasses or won in the final. “.

Also, games are usually funny, humor is one of the main components of the gameplay. In life and so many serious things and problems. And laughter helps to liberate, gives energy. “When there is a lot of energy, it is easier to memorize information on the topic that we study, playing,” explains Anastasia Shemonaeva.

The format of the game depends on the goals and objectives set by the company. For example, quests help in commanding. Employees need to go through certain “tests”, develop algorithms, find solutions. Perhaps they will put a specific production task for them, or during the game it will be necessary to generate ideas. Sometimes business games are based on real business processes of specific companies. But more often they are universal for everyone.

“For example, managers need to learn how to manage subordinates,” the expert explains. – They are faced with situations that may arise in a real corporate life on a “game field”. Or the game becomes an instrument for assessing employees. Thanks to the game, the stress level decreases. Involved in the gameplay, people forget that they are evaluated. The results of the “players” are higher than when passing the test or internal exam. Because stress blocks creative impulses, creative thinking. And the game helps to release them “.

Business Simulations are business games that are as close as possible to the realities of the company as a whole or its individual units. Often such games are developed for a particular customer, its production and products. This game cannot be applied in another corporation. She is an exclusive product. For example, all new employees participate in the game and thanks to it they will learn internal rules, an algorithm of production processes, business and corporate values.

“Such games work better than any instructions for beginners. Remembering the information is easier to play, ”concludes Anastasia Shemonaeva.

Leave a Comment

Your email address will not be published. Required fields are marked *